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W London, London

Book here and pay
10% less
than on Booking.com!
Check rooms and rates
From$473 /night
Check-in
10Aug
Check-out
11Aug
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

10 Wardour Street, London, W1D 6QF
-
Near Trafalgar Square
Great
8.8
/10
4.2
3.9
/5

W London, a 5-star hotel with an 8.9/10 rating from Booking.com, offers luxurious accommodations in the heart of Soho. This hotel features a cutting-edge AWAY Spa, innovative dining options, and modern amenities including 24-hour concierge service.

Rooms & Amenities

Rooms at W London feature floor-to-ceiling windows and eye-catching design elements, such as mirror walls. Each room is equipped with a tablet for controlling lighting, temperature, and other services, plus a flat-screen TV with streaming options. Guests can also enjoy complimentary Wi-Fi access throughout the property.

Dining Options

Dining options include The Perception bar which serves creative cocktails under Europe's largest disco ball, and the W Lounge, offering a shareable menu influenced by Asian Fusion. Breakfast at W Lounge features fresh and indulgent options that energize guests for the day ahead.

Leisure & Fitness

The AWAY Spa offers a variety of luxury treatments, including massages and skincare, alongside a sauna and steam room, catering to guests' wellness needs. For fitness enthusiasts, the FIT gym is accessible 24/7 and features advanced Technogym equipment.

Business & Services

Business services include the WIRED Business Centre with technology and office services, plus a private screening room that accommodates up to 38 guests. The hotel is closely situated to key landmarks such as Piccadilly Circus (0.5 km) and Buckingham Palace (2 km), with nearby transport options including Piccadilly Circus Station (4 minutes walking).

“W London anticipates the needs of modern travelers with undeniable style. Its location places guests in the heart of Soho, steps from Piccadilly Circus, yet the hotel offers a refuge from the bustle. I especially appreciate the 24-hour concierge service and cutting-edge in-room technology, setting a high bar for personalized attention.”
Hotel logo
Sophia TurnerEditorial Director at Spahotels

Choose your room type

W London offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
  • Screening Suite One King Bed Steamroom High Floor
    2 persons
    48 sq. feet
    1 King-size bed
    Air conditioning
  • Supreme Screening Suite One King Bed Steamroom Shower
    2 persons
    48 sq. feet
    1 King-size bed
    Air conditioning
  • Corner Supreme Suite One King Bed High Floor
    2 persons
    77 sq. feet
    1 King-size bed
    Air conditioning
Show all rooms

Price and Room Availability Calendar

Check availability and prices for your dates now!
August 2026 - August 2027
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Check-in/ Check-out

Facilities

W London offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.0/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Electric vehicle charging station
  • Key card access

Sports & Fitness

  • Fitness centre
  • Sports trainer

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Spa & Leisure

  • Live entertainment
  • Night club
  • Spa & wellness centre
  • Sauna
  • Steam room
  • Massage

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Dressing area
  • Tea and coffee facilities
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • In-room computer
  • AM/FM alarm clock
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Dining Onsite

The Perception Bar offers a modern and vibrant gathering spot for guests to indulge in an international culinary experience. With its stunning design inspired by the eclectic spirit of London, it serves as the perfect backdrop for an exquisite brunch, casual lunch, or leisurely cocktail hour.
  • The Perception Bar

    International with vegetarian options
    Ambiance
    A chic and modern lounge, reflecting the vibrant plurality of London's culture, perfect for socializing and relaxation.
    Key Offerings
    Experience the exclusive Weekenders Brunch featuring a citrus twist and share delectable mezze bites while enjoying seasonally changing, creatively crafted cocktails.
    Reservation
    Recommended for brunch and busy periods.
    Monday to Wednesday: 06:30 - 01:30, Thursday: 06:30 - 02:00, Friday: 06:30 - 03:00, Saturday: 07:00 - 03:00, Sunday: 07:00 - 02:00.

Location

10 Wardour Street, London, W1D 6QF
Explore London
Explore the Vibrant Surroundings
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Piccadilly Circus
Piccadilly Circus
4 minutes' walk
A bustling square known for its neon lights and attractions. It's a hub for shopping and entertainment.
National Gallery
National Gallery
6 minutes' walk
Home to paintings from the 13th to 19th centuries. Admission is free, and guided tours are available.
Covent Garden
Covent Garden
9 minutes' walk
A vibrant area with shops, street performances, and restaurants. Perfect for families and couples alike.
Trafalgar Square
Trafalgar Square
7 minutes' walk
Famous for its fountains and the iconic Nelson's Column, it's a cultural landmark with galleries nearby.
Thames River Cruise
15 minutes' walk
Relaxing boat rides showcasing London's skyline. Perfect for thrill-seekers and sightseers.
Yoga Classes at Another Space
10 minutes' walk
Wellness-focused yoga sessions in a serene space. Great for relaxation and rejuvenation.
Bubba Gump Shrimp Co
2 minutes' walk
Casual seafood dining inspired by 'Forrest Gump'. Known for its shrimp dishes and fun atmosphere.
Angus Steakhouse
2 minutes' walk
Classic steakhouse offering British and American cuts. Cozy environment, ideal for a hearty meal.
Adelphi Theatre
15 minutes' walk
Known for musicals and plays, this historic venue offers a lively atmosphere and a great night out.
Soho Theatre
10 minutes' walk
A hub for comedy and new talent. Offers various shows suitable for all ages and tastes.
Getting around
  • City Centre
    London 6 min  ·  1700 ft
  • Airports
    London City (LCY) 23 min  ·  9.3 mi
    London Heathrow (LHR) 41 min  ·  16.8 mi
  • Train
    Charing Cross Railway Station 8 min  ·  2000 ft
  • Underground
    Piccadilly Circus Tube Station 3 min  ·  700 ft
  • Bus
    Bus stop 3 min  ·  700 ft
Access exclusive early booking discounts.
Choose your spa escape today!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
The hotel offers a full breakfast at the price of GBP27 per person per day.
Pets
Pets are allowed on request.
Year renovated:
2011
Number of floors:
10
Number of rooms:
192

Reviews and Ratings

Reviews from guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The W London enjoys a superb location in the heart of Soho, making it ideal for exploring the theater district and nearby restaurants. Guests appreciate the modern and stylish rooms with interactive controls, also the spacious rooms, with some noting that the restroom and shower are uniquely situated in closet cupboards, which offers limited privacy. The gym is well-equipped, and some guests enjoyed the English Breakfast, with convenient access to the local NCP parking, just a short walk away. Some guests have mentioned occasional issues with check-in procedures.
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Review score
Based on 380 verified reviews
8.9 /10
Great
91 %
Recommend
Location
9.6/10
Comfort
9.4/10
Value for money
8.0/10
Breakfast
8.9/10
Pros
Attentive staff
Comfortable beds
Perfect location
Helpful doormen
Cons
Street noise
Small rooms
Awkward layout
Lost medication
Guest reviews
based on 380 reviews
8.9/10
based on 513 reviews
8.8/10
Tom from United Kingdom
Business traveller
Wonderful Guest room 1 King
3 nights in November 2025
|
Reviewed: January 06, 2026
9/10
comfortable bed complimentary coffee relaxing space
The room featured a king bed that was very comfortable. The hotel offered complimentary coffee and tea. The spa provided a relaxing space. The location provided convenient access to nearby attractions.
The closet was a bit small.
0 Helpful
Emma from United Kingdom
Couple
Spectacular Room Guest room 1 King City view
3 nights in November 2025
|
Reviewed: January 03, 2026
9.0/10

Excellent stay at W

friendly staff clean hotel convenient location
Olu from security was very courteous and professional. He remembered our names and checked on us every time we entered and exited. The staff was friendly. Greg, Gio, Jack and Innocent were amazing. I can't wait to return to this awesome and very clean hotel. The location is convenient.
I experienced a slight delay during check-in. It took a bit longer than expected to complete the process.
Service
9/10
Staff members were attentive and helpful. They proactively addressed our needs and provided assistance whenever required. Olu, the security guard, greeted us by name each time we entered and exited, it was great.
Facilities
9/10
The fitness center provided a solid range of equipment including machines and free weights. This. The hotel maintained high cleanliness standards throughout all areas.
Dining
9/10
The breakfast offered a wonderful experience. There was a variety of options that suited our tastes. The bar provided amazing cocktails. I particularly loved the cocktail menu.
0 Helpful
|
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Hudson from Canada
Business traveller
Spectacular Room Guest room 1 King City view
3 nights in November 2025
|
Reviewed: December 22, 2025
6/10
slow check-in uncleaned room
the check-in process Was a bit of a mess i must say. it took forever because they couldn't find the note about my early arrival even though i had proof. also the room wasn't cleaned When i returned at 4 pm. i had to call them and they offered to send someone immediately but i wanted to rest before going out again they finally delivered towels when i was about to check out that's all.
0 Helpful
Hudson from Canada
Single
Spectacular Room Guest room 2 Twin or Single Beds
3 nights in November 2025
|
Reviewed: December 01, 2025
9.0/10

vibrant stay in central location

modern equipment fresh fruit prompt service
i stayed three nights and found the location excellent for accessing many attractions. the gym had modern equipment and was spacious. the breakfast included a wide selection of fresh fruit and pastries. the staff offered prompt service and were always available.
the room lighting controls were a bit complicated to understand initially.
Facilities
9/10
the hotel features a modern fitness center with treadmills and free weights, enabling comprehensive workouts. guests also have access to a spa offering various treatments, designed for relaxation. a stylish bar provides a range of cocktails and beverages.
Rooms
8/10
my lovely room included two twin beds and a city view, ensuring comfortable accommodation. the bathroom contained a rainfall shower and premium toiletries. in-room entertainment was provided via a high-definition television.
Location
10/10
the hotel is near chinatown, giving guests easy access to numerous dining options. several theaters are within walking distance. public transportation is also readily available, facilitating easy exploration.
0 Helpful
|
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Emma from United Kingdom
Single
Spectacular Room Guest room 1 King City view
3 nights in November 2025
|
Reviewed: November 27, 2025
9.0/10

A Return Visit is a Must

attentive staff ideal location helpful advice
The staff was ready to assist with any request. The security team, specifically Olu, offered excellent advice on local attractions and safety tips. The hotel location is ideal. It provides convenient access to major attractions and transport links. I also appreciated the music and atmosphere in the bar area. It made for comfortable entertainment.
I noticed slight wear and tear in some areas of the room. A few spots needed minor repairs.
Service
9/10
The team provided prompt responses and helpful assistance. From check-in to concierge services, every interaction was efficient. The staff remembered my preferences after the first day. This.
Facilities
8/10
The gym included a range of modern equipment, ensuring a satisfying workout. I saw three treadmills and two stationary bikes, along with free weights. The hotel provides high-speed internet access throughout the premises.
Dining
10/10
The breakfast included a variety of options, like fresh pastries and hot dishes. I tried the eggs benedict. The bar prepared cocktails with precision, using quality ingredients. The lounge menu featured snacks and light meals.
Location
9/10
The hotel has a central spot. It is near several theaters and restaurants. Public transport is easily accessible. The proximity to major landmarks allows for convenient exploration.
0 Helpful
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FAQs
About W London
How far is W London from Heathrow Airport?
W London is 25 km from Heathrow Airport, which takes approximately 40 minutes by car.
What time is check-in and check-out at W London?
Check-in is at 15:00 and check-out is at 12:00.
What are the dining options at W London?
W London features The Perception Bar, which serves cocktails and dining experiences, alongside a variety of vegan and international dishes.
What notable attractions are near W London?
W London is 250 m from Piccadilly Circus, 500 m from Chinatown, and 1 km from Buckingham Palace.
What features does the fitness center at W London offer?
The fitness center at W London is open 24/7 and includes treadmills, elliptical machines, weight machines, and yoga mats.
What amenities are available in the rooms at W London?
Rooms at W London are equipped with air conditioning, Wi-Fi, flat-screen TVs, and luxury linens.
Does W London have a spa?
W London features the AWAY(R) Spa, which offers massages, beauty treatments, and a steam room.
What business services does W London provide?
W London offers a business center equipped with workstations and high-speed internet access, along with meeting and conference facilities.
Are there any family-friendly services at W London?
W London offers cots and children's services upon request.
How accessible is W London for guests with reduced mobility?
W London provides accessible features, including specially designed rooms for guests with reduced mobility.
What is the ambiance of The Perception Bar at W London?
The Perception Bar at W London has a vibrant atmosphere, with seasonal cocktail menus and live music events.

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